Zero-interest rate vehicle loan” can raise the automobile market Chunshui

by Zou himfr

Shanghai Volkswagen has recently heard of a joint financial company for Volkswagen Santana Zhi jun which applied a model car 0 interest rate credit activities, the heart does not shock, but also felt a sudden a bright eyes.

0 interest rate, gives the first impression is that this model is bound to increase sales. This is because the brand Santana is well-known in China, has for many years, China's people are to buy Santana as a symbol of social status, have the heart of it is probably impressed by the long easily forgotten. Santana, therefore, is a high-profile "stars", as long as the "stars" moved a little, that is a cause for concern will be the news, it should be said that the experience of modern society. Zhi jun Santana car 0 interest rates should be regarded as a very clear-cut star of the "news", has aroused much public concern is of course inevitable.

Moreover, the effectiveness of financial issues are always an economic issue. For the same size of the two funds used to buy a car if the former one-time, and only the latter part of the first for a car, while the remaining funds used to do other things first, if it is used to make money, if the efficiency high, the may receive more funds; if it is first used to do other valuable things, done the same and then to pay the balance, it means that the same funds, the efficiency in the use of funds and the actual occurrence of a number of effects on changes in access to more revenue. 0 interest rates, consumers do not need to pay for other costs to the consumer will be funds for other uses of time, consumers in this area will inevitably produce more "reverie."

Then, again an analysis of dissimilar districts of population will commonly Santana Zhi jun0 What would be their reaction rates.

First of all, Santana Zhi jun series models in the price between 124,800 yuan ~ 8.98, is a mid-size car, domestic car market, Chevrolet is facing the largest number of consumer groups. This is of course by the decision of China's national conditions. At present, about 13% of households reached Income 10 million-year mark. Year Income 10 million, this is just to buy a vehicle barrier, for a family of three, husband and wife duo is a force-free one year can buy a car, in accordance with the income can only be bought from a mid-range of family car. Decision in accordance with the income level of the characteristics of life, usually middle-class families so that their first consideration will not have to buy a larger economic pressures, cost-effective model. In this way, Zhi jun Santana in the middle class of China's car has been taken into account.

In this premise, if it is to reduce the threshold of the purchase, the majority of consumers naturally has great appeal. It is also well understood, one of three homes in order to buy a car, you scored 10 million in cash, even if affordable, would feel very distressed. After all, three homes, they accounted for 100,000 yuan in a large part of their savings, a one-time investment of all the 100,000 yuan, it may lead to their use of funds for some of the occupation, resulting in financial pressure. Therefore, do not rule out the possibility that the family will be suspended plans to buy cars. Volkswagen Santana financial Zhi jun carried out on 40% down payment, or 4.8 million in cash, the remainder of the money available to pay on the way, thereby lifting a lot of middle-class families the economic bottleneck car. At the same time, 0 interest rates, inflation in times of a economic environment, it seems that in practice it means that low-paid, at the same time, consumers pay a one-year period 6 thousand dollars per month in cash and no additional burden on lending rates. And 6 thousand dollars to pay if the feeling is still more difficult, Volkswagen Finance Corporation 2.99% of the biennium, this three-year period of 4.99 percent is much lower than bank interest rates low interest rates, the monthly repayment will be less pressure, which China's hundreds of millions of middle class families, on the more easier. Easier, which permits the degree of heart can be greatly enhanced, which means potential customers will be greatly increased.

Secondly, in supplement to the affinity of middle-class families, there is a demand for near-rigid groups. That is, persons get married. Chinese persons habitually adhere significance to wedding ceremony is odd, dowry, dowry is unavoidable, as the financial grade, the mean family vehicle has become of large significance to if or not a emblem of marriage. Which take into account the financial situation of the vehicle to supply natural family vehicles are mostly financial, Zhi jun Santana a higher cost benefits, at the identical time, taking into account the public and the status of numerous years of accumulation of Santana, as well as interest rates this 0 "temptation", accept as factual that there are numerous new families will "ask", "try" the.

Furthermore, along with the expansion of modern society, whether a car has become a symbol of social status. In the hearts of ordinary population, a car method a person with advanced fiscal conditions. In the finance world, is probable to take into account assertion the superiority brought come seal by fiscal conditions of population will be more attention in the community. Work, communication, finance, life, love and wedding ceremony will even have a subtle modification for this purpose. Into the inhabitants will before long be just the youth, because of profits restrictions, affordable, occupy smaller diagram wealth option will be more attractive. Because of this, the Shanghai Volkswagen joint public launch of the economic gain of 0 spare-time activity rates have been demonstrated.

Therefore, it will inescapably seem the vintage emblem of "star" points to conceive a little report, the stream will ripple Chunshui, in order that the communal heart. And it is, it is just seated there, and after all cardiac action.

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